A refined, contemporary brand identity for Solenne that blends dark romanticism with modern elegance, supported by a bold packaging system designed to stand out on shelf and online.
Hello!
I'm Caitlin Staddon, a Creative Designer
I'm Caitlin Staddon, a Creative Designer
I'm Caitlin Staddon, a Creative Designer
I bring ideas to life through design that’s thoughtful, versatile, and made to connect with people.
I bring ideas to life through design that’s thoughtful, versatile, and made to connect with people.
I bring ideas to life through design that’s thoughtful, versatile, and made to connect with people.
My Work
Take a look at some of the projects I'm most proud of
A refined, contemporary brand identity for Solenne that blends dark romanticism with modern elegance, supported by a bold packaging system designed to stand out on shelf and online.
A refined, contemporary brand identity for Solenne that blends dark romanticism with modern elegance, supported by a bold packaging system designed to stand out on shelf and online.
A bold 3D typographic exploration blending retro rave nostalgia with futuristic metallic textures, created to celebrate experimental design and creative freedom.
A bold 3D typographic exploration blending retro rave nostalgia with futuristic metallic textures, created to celebrate experimental design and creative freedom.
A bold 3D typographic exploration blending retro rave nostalgia with futuristic metallic textures, created to celebrate experimental design and creative freedom.
A refreshing, down-to-earth brand identity for Kombrew, a modern kombucha brand crafted to feel as honest and grounded as the drink itself.
A refreshing, down-to-earth brand identity for Kombrew, a modern kombucha brand crafted to feel as honest and grounded as the drink itself.
A refreshing, down-to-earth brand identity for Kombrew, a modern kombucha brand crafted to feel as honest and grounded as the drink itself.
A bold and expressive typographic identity for National Theatre Wales’ new event series The City Socials - a celebration of creativity, connection, and community.
A bold and expressive typographic identity for National Theatre Wales’ new event series The City Socials - a celebration of creativity, connection, and community.
A bold and expressive typographic identity for National Theatre Wales’ new event series The City Socials - a celebration of creativity, connection, and community.
My Skills
Here's what I bring to the table
Creative Problem Solving
I turn complex ideas into smart, practical visuals that capture attention and solve real problems.
Creative Problem Solving
I turn complex ideas into smart, practical visuals that capture attention and solve real problems.
Creative Problem Solving
I turn complex ideas into smart, practical visuals that capture attention and solve real problems.
Brand Identity & Strategy
From logos to full identity systems, I shape brands that feel authentic, consistent, and are built to last.
Brand Identity & Strategy
From logos to full identity systems, I shape brands that feel authentic, consistent, and are built to last.
Brand Identity & Strategy
From logos to full identity systems, I shape brands that feel authentic, consistent, and are built to last.
Motion Graphics
I design dynamic visuals that bring ideas to life, adding energy, clarity, and storytelling that makes digital content truly engaging.
Motion Graphics
I design dynamic visuals that bring ideas to life, adding energy, clarity, and storytelling that makes digital content truly engaging.
Motion Graphics
I design dynamic visuals that bring ideas to life, adding energy, clarity, and storytelling that makes digital content truly engaging.
UX/UI
I design digital experiences that balance creativity with usability, making every interaction feel natural.
UX/UI
I design digital experiences that balance creativity with usability, making every interaction feel natural.
UX/UI
I design digital experiences that balance creativity with usability, making every interaction feel natural.
Design for Digital
Bringing a digital-first mindset, I create visuals that make brands stand out across social media, websites, and campaigns.
Design for Digital
Bringing a digital-first mindset, I create visuals that make brands stand out across social media, websites, and campaigns.
Design for Digital
Bringing a digital-first mindset, I create visuals that make brands stand out across social media, websites, and campaigns.
Design for Print
From posters to packaging, I make sure your print work looks as good in hand as it does on screen.
Design for Print
From posters to packaging, I make sure your print work looks as good in hand as it does on screen.
Design for Print
From posters to packaging, I make sure your print work looks as good in hand as it does on screen.
1+
Years of work
experience
1,790
Coffee's consumed at my desk
75
Warm banana breads baked
0M
Layers wrangled in Photoshop
1+
Years of work
experience
1,790
Coffee's consumed at my desk
75
Warm banana breads baked
0M
Layers wrangled in Photoshop
About
More about me
I’m Caitlin, a multi-disciplinary creative with over 5 years’ experience in the design industry, working across branding, digital campaigns, videography, and photography.
What drives me most is using creativity to solve problems, tell stories, and create work that connects with people in meaningful ways. No challenge is ever too big - I love finding smart, thoughtful solutions that bring ideas to life.
My experience
I've been fortunate enough to work in a variety of in-house, agency, and contractual positions, equipping me with a range of experience spanning multiple industries.
NOV 24 - PRESENT
Head of Creative at COZ Digital
Leading creative strategy, design execution, and delivery for the studio’s clients. Working across branding, print, and motion graphics, with a focus on producing creative that drives measurable results and supports wider business goals.
NOV 24 - PRESENT
Head of Creative at COZ Digital
Leading creative strategy, design execution, and delivery for the studio’s clients. Working across branding, print, and motion graphics, with a focus on producing creative that drives measurable results and supports wider business goals.
NOV 24 - PRESENT
Head of Creative at COZ Digital
Leading creative strategy, design execution, and delivery for the studio’s clients. Working across branding, print, and motion graphics, with a focus on producing creative that drives measurable results and supports wider business goals.
NOV 2024 - PRESENT
Head of Brand at Athletic Elite
Responsible for all creative direction and brand strategy, ensuring cohesive brand presentation across every customer touchpoint. Manage creative campaigns, digital content, and event marketing to drive visibility, strengthen positioning, and expand market share.
NOV 2024 - PRESENT
Head of Brand at Athletic Elite
Responsible for all creative direction and brand strategy, ensuring cohesive brand presentation across every customer touchpoint. Manage creative campaigns, digital content, and event marketing to drive visibility, strengthen positioning, and expand market share.
NOV 2024 - PRESENT
Head of Brand at Athletic Elite
Responsible for all creative direction and brand strategy, ensuring cohesive brand presentation across every customer touchpoint. Manage creative campaigns, digital content, and event marketing to drive visibility, strengthen positioning, and expand market share.
SEPT 2022 - OCT 2024
Creative Designer at Folk
Collaborated as part of a small creative team to deliver branding, social, motion, web, and print projects that prioritised client strategy and business goals. Contributed to agency growth through tender pitching and development of internal brand systems.
SEPT 2022 - OCT 2024
Creative Designer at Folk
Collaborated as part of a small creative team to deliver branding, social, motion, web, and print projects that prioritised client strategy and business goals. Contributed to agency growth through tender pitching and development of internal brand systems.
SEPT 2022 - OCT 2024
Creative Designer at Folk
Collaborated as part of a small creative team to deliver branding, social, motion, web, and print projects that prioritised client strategy and business goals. Contributed to agency growth through tender pitching and development of internal brand systems.
"Caitlin is brilliant to work with - it’s fantastic watching her thrive and use her expertise to counsel senior clients, provide helpful solutions, and reinforce her position as creative and social expert. She delivers detailed strategy documents with incredibly minimal input, and consistently produces high-quality visual designs requiring little or no amendments."
Bethan Williams
Folk
"I couldn't be happier with the logo and branding Caitlin us. Her swift turnaround, crystal-clear communication, and ability to nail the brief on the first try were truly impressive. She brought my brand to life with creativity and precision, and I'm thrilled with the results. Highly recommend her services!"
Jaymal Taylor
Magnesip
"Working with Caitlin was such a positive experience from start to finish. She immediately understood the vision we had for Wisp and brought it to life in a way that felt bold, distinctive, and perfectly aligned with our brand. The process was collaborative, thoughtful, and so much fun — we’re over the moon with the final identity and can’t wait to roll it out."
Zoe Woodley
Wisp
"Caitlin is brilliant to work with - it’s fantastic watching her thrive and use her expertise to counsel senior clients, provide helpful solutions, and reinforce her position as creative and social expert. She delivers detailed strategy documents with incredibly minimal input, and consistently produces high-quality visual designs requiring little or no amendments."
Bethan Williams
Folk
"I couldn't be happier with the logo and branding Caitlin us. Her swift turnaround, crystal-clear communication, and ability to nail the brief on the first try were truly impressive. She brought my brand to life with creativity and precision, and I'm thrilled with the results. Highly recommend her services!"
Jaymal Taylor
Magnesip
"Working with Caitlin was such a positive experience from start to finish. She immediately understood the vision we had for Wisp and brought it to life in a way that felt bold, distinctive, and perfectly aligned with our brand. The process was collaborative, thoughtful, and so much fun — we’re over the moon with the final identity and can’t wait to roll it out."
Zoe Woodley
Wisp
"Caitlin is brilliant to work with - it’s fantastic watching her thrive and use her expertise to counsel senior clients, provide helpful solutions, and reinforce her position as creative and social expert. She delivers detailed strategy documents with incredibly minimal input, and consistently produces high-quality visual designs requiring little or no amendments."
Bethan Williams
Folk
"I couldn't be happier with the logo and branding Caitlin us. Her swift turnaround, crystal-clear communication, and ability to nail the brief on the first try were truly impressive. She brought my brand to life with creativity and precision, and I'm thrilled with the results. Highly recommend her services!"
Jaymal Taylor
Magnesip
"Working with Caitlin was such a positive experience from start to finish. She immediately understood the vision we had for Wisp and brought it to life in a way that felt bold, distinctive, and perfectly aligned with our brand. The process was collaborative, thoughtful, and so much fun — we’re over the moon with the final identity and can’t wait to roll it out."
Zoe Woodley
Wisp
My Process
How I approach my work
Strategic
I pride myself in producing work that goes beyond just aesthetics - it’s informed by research and steeped in strategy. I immerse myself in my clients world, becoming familiar with their problems and pain points, enabling me to deliver creative solutions that drive results.
Forward-Focussed
I approach everything I do with a future-first mindset, always striving to push my creative ideas that one step further. I consistently stay on top of cultural and design trends, ensuring client work remains relevant and top-of-mind for their audience.
Collaborative
The key to creative success is collaboration, not only with other creatives and team members but with clients, too. Through open and honest feedback and continuous communication, I ensure I deliver effective creative solutions that everyone can be proud of.
My Process
How I approach my work
Strategic
I pride myself in producing work that goes beyond just aesthetics - it’s informed by research and steeped in strategy. I immerse myself in my clients world, becoming familiar with their problems and pain points, enabling me to deliver creative solutions that drive results.
Forward-Focussed
I approach everything I do with a future-first mindset, always striving to push my creative ideas that one step further. I consistently stay on top of cultural and design trends, ensuring client work remains relevant and top-of-mind for their audience.
Collaborative
The key to creative success is collaboration, not only with other creatives and team members but with clients, too. Through open and honest feedback and continuous communication, I ensure I deliver effective creative solutions that everyone can be proud of.
My Process
How I approach my work
Strategic
I pride myself in producing work that goes beyond just aesthetics - it’s informed by research and steeped in strategy. I immerse myself in my clients world, becoming familiar with their problems and pain points, enabling me to deliver creative solutions that drive results.
Forward-Focussed
I approach everything I do with a future-first mindset, always striving to push my creative ideas that one step further. I consistently stay on top of cultural and design trends, ensuring client work remains relevant and top-of-mind for their audience.
Collaborative
The key to creative success is collaboration, not only with other creatives and team members but with clients, too. Through open and honest feedback and continuous communication, I ensure I deliver effective creative solutions that everyone can be proud of.
Contact